Don’t call it a comeback. He’s been here for years. Rockin’ his peers and … okay enough.
Inspire co-founder Jonathan Medford is coming back to the company after a three year stint growing a start up e-commerce and wholesale distribution business in the automotive aftermarket industry.
Medford oversaw the development of DMA Goodpoint’s e-commerce efforts and was an integral part of growing the company into the top sellers of shocks and struts on the Internet. He was also the Director of Marketing for the wholesale distributor side of the business where he led a team that won an aftermarket industry award for Best Marketing/Merchandising of a Product Line for their “I Need Options” print campaign.
“The past three years has given me a great deal of valuable client-side experience,” said Medford. “I am really excited about coming back to finish what I helped start at Inspire.”
Medford pioneered some innovative content marketing techniques with the APXautoparts.com “DIY” YouTube campaign which helped the company experience 100% growth for three straight years.
“Content marketing has become the key to winning prime real estate on search engines and social media,” said Medford. “Marketing has evolved and our team at Inspire is better positioned to help clients navigate through the innovative changes.”
Inspire, founded in 2005 offers a creative brand of advertising by achieving their client’s marketing goals through online channels, publicity, online video, social media, and search engine marketing.