Whether you’re trying to gain some traction for a new (and perhaps obscure) product, or you need to spice up what might otherwise be considered a mundane, run-of-the-mill product or service, humor can prove a powerful tool for garnering some much-needed attention.
For instance: heating and air conditioning. Not the most exciting stuff. But — it’s a pretty essential service, is it not? Especially if you live at the beach, or in the mountains, or anywhere where it gets uncomfortably hot and/or cold. So, how do you distinguish yourself from the pack? With a penguin costume. Naturally....