Look, it’s no secret that hospitals have been around for quite a while. Many of you might have been born in hospitals. Even though they have stood the test of time — for good reason — this modern era has presented a bit of a problem for these health institutions. In 2016, hospitals are stil...
On Sunday, June 28 — just eight days ago — we launched a music video for one of our healthcare clients. Usually, eight days is not enough time to calculate a significant enough outcome to warrant ...
Whether you’re trying to gain some traction for a new (and perhaps obscure) product, or you need to spice up what might otherwise be considered a mundane, run-of-the-mill product or service, humor can prove a powerful tool for garnering some much-needed attention.
For instance: heating a...
During my stint as Ecommerce Director for an online auto parts store I lobbied my executive team to invest in a YouTube video campaign. My concept was pretty simple: drive sales by shooting how-to / DIY / installation videos of our Sensen Shocks & Struts so that our customers can learn how to...