SEO

Creating a Winning SEO Strategy for Your Auto Parts E-Commerce Business

Thursday, April 24th, 2014

Jonathan Medford

How any auto parts e-commerce site can compete with the big boys, using long-tail search engine marketing techniques.

Auto parts e-commerce can be a complicated business. There are so many ways to optimize a part for search engine rankings, that it can be hard for an e-commerce manager t...

Driving Ecommerce Sales with YouTube Videos

Thursday, August 15th, 2013

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During my stint as Ecommerce Director for an online auto parts store I lobbied my executive team to invest in a YouTube video campaign. My concept was pretty simple: drive sales by shooting how-to / DIY / installation videos of our Sensen Shocks & Struts so that our customers can learn how to...

Why Blog?

Monday, May 20th, 2013

Why Blog?Why Blog?Why Blog?Why Blog?Why Blog?Why Blog?Why Blog?Why Blog?Why Blog?Why Blog?Why Blog?Why Blog?Why Blog?Why Blog?Why Blog?Why Blog?Why Blog?Why Blog?Why Blog?Why Blog?Why Blog?Why Blog?Why Blog?Why Blog?

Why Blog? I mean, people never read blogs anyway…right? See what we did there?

Blogging is an essential tool in today’s virtual marketplace. Almost every business has a website or at least some form of web presence, so it’s time to stop patting yourself on that back. Utilizing ...