SEO

How any auto parts e-commerce site can compete with the big boys, using long-tail search engine marketing techniques.

Auto parts e-commerce can be a complicated business. There are so many ways to optimize a part for search engine rankings, that it can be hard for an e-commerce manager t...

During my stint as Ecommerce Director for an online auto parts store I lobbied my executive team to invest in a YouTube video campaign. My concept was pretty simple: drive sales by shooting how-to / DIY / installation videos of our Sensen Shocks & Struts so that our customers can learn how to...

Why Blog? I mean, people never read blogs anyway…right? See what we did there?

Blogging is an essential tool in today’s virtual marketplace. Almost every business has a website or at least some form of web presence, so it’s time to stop patting yourself on that back. Utilizing ...