Automotive Aftermarket

Creating a Winning SEO Strategy for Your Auto Parts E-Commerce Business

Thursday, April 24th, 2014

Jonathan Medford

How any auto parts e-commerce site can compete with the big boys, using long-tail search engine marketing techniques.

Auto parts e-commerce can be a complicated business. There are so many ways to optimize a part for search engine rankings, that it can be hard for an e-commerce manager t...

Inspire Founding Partner Jonathan Medford Returns to the Company

Friday, August 16th, 2013

Jonathan Medford

Inspire co-founder Jonathan Medford is coming back to the company after a three year stint growing a start up e-commerce and wholesale distribution business in the automotive aftermarket industry.

Medford oversaw the development of DMA Goodpoint’s e-commerce efforts and was an integral...

Driving Ecommerce Sales with YouTube Videos

Thursday, August 15th, 2013

Driving Ecommerce Sales with YouTube VideosDriving Ecommerce Sales with YouTube VideosDriving Ecommerce Sales with YouTube VideosDriving Ecommerce Sales with YouTube VideosDriving Ecommerce Sales with YouTube VideosDriving Ecommerce Sales with YouTube VideosDriving Ecommerce Sales with YouTube VideosDriving Ecommerce Sales with YouTube VideosDriving Ecommerce Sales with YouTube VideosDriving Ecommerce Sales with YouTube VideosDriving Ecommerce Sales with YouTube VideosDriving Ecommerce Sales with YouTube VideosDriving Ecommerce Sales with YouTube VideosDriving Ecommerce Sales with YouTube VideosDriving Ecommerce Sales with YouTube VideosDriving Ecommerce Sales with YouTube VideosDriving Ecommerce Sales with YouTube VideosDriving Ecommerce Sales with YouTube VideosDriving Ecommerce Sales with YouTube VideosDriving Ecommerce Sales with YouTube VideosDriving Ecommerce Sales with YouTube VideosDriving Ecommerce Sales with YouTube VideosDriving Ecommerce Sales with YouTube VideosDriving Ecommerce Sales with YouTube Videos

During my stint as Ecommerce Director for an online auto parts store I lobbied my executive team to invest in a YouTube video campaign. My concept was pretty simple: drive sales by shooting how-to / DIY / installation videos of our Sensen Shocks & Struts so that our customers can learn how to...