Automotive Aftermarket

How any auto parts e-commerce site can compete with the big boys, using long-tail search engine marketing techniques.

Auto parts e-commerce can be a complicated business. There are so many ways to optimize a part for search engine rankings, that it can be hard for an e-commerce manager t...

Inspire co-founder Jonathan Medford is coming back to the company after a three year stint growing a start up e-commerce and wholesale distribution business in the automotive aftermarket industry.

Medford oversaw the development of DMA Goodpoint’s e-commerce efforts and was an integral...

During my stint as Ecommerce Director for an online auto parts store I lobbied my executive team to invest in a YouTube video campaign. My concept was pretty simple: drive sales by shooting how-to / DIY / installation videos of our Sensen Shocks & Struts so that our customers can learn how to...