YouTube Marketing

How Inbound Marketing Can be a Hospital’s Savior

Friday, June 10th, 2016

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Look, it’s no secret that hospitals have been around for quite a while. Many of you might have been born in hospitals. Even though they have stood the test of time — for good reason — this modern era has presented a bit of a problem for these health institutions. In 2016, hospitals are stil...

Inspire Helps Local Hospital Go Viral

Sunday, July 19th, 2015

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How a small North Carolina hospital turned a popular song into viral marketing success.

On Sunday, June 28 — just eight days ago — we launched a music video for one of our healthcare clients. Usually, eight days is not enough time to calculate a significant enough outcome to warrant ...

The Secret to Marketing Success: Laughter

Wednesday, April 29th, 2015

Emmalee Zupo

Whether you’re trying to gain some traction for a new (and perhaps obscure) product, or you need to spice up what might otherwise be considered a mundane, run-of-the-mill product or service, humor can prove a powerful tool for garnering some much-needed attention.

For instance: heating a...

Driving Ecommerce Sales with YouTube Videos

Thursday, August 15th, 2013

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During my stint as Ecommerce Director for an online auto parts store I lobbied my executive team to invest in a YouTube video campaign. My concept was pretty simple: drive sales by shooting how-to / DIY / installation videos of our Sensen Shocks & Struts so that our customers can learn how to...