Marketing Strategy

How Inbound Marketing Can be a Hospital’s Savior

Friday, June 10th, 2016

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Look, it’s no secret that hospitals have been around for quite a while. Many of you might have been born in hospitals. Even though they have stood the test of time — for good reason — this modern era has presented a bit of a problem for these health institutions. In 2016, hospitals are stil...

Best Practices for Logo Design

Friday, November 20th, 2015

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Don’t be fooled by a logo’s simplistic appearance. It’s simple design does not denote a simple process. Maybe it’s because of their size, but logos and their creation are often underestimated. They’re small, yes, but they are mighty. And designing one tends to take a lot more time than ...

The Importance of Visual Content

Tuesday, October 27th, 2015

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It’s no surprise that with all of the information that we now have access to, sometimes your voice gets lost among the rabble, even if you have something really great and inspiri...

Inspire Wins Award for Chamber of Commerce Shop Local Marketing Campaign

Friday, May 8th, 2015

Emmalee Zupo

When Inspire was faced with the challenge of creating a cost-effective marketing strategy to inspire Columbus County, N.C. residents to shop local businesses as opposed to “the other guys,” they crafted a custom social media campaign dubbed Read More

To Compete with Ecommerce, Local Retailers Need to Adapt

Friday, April 10th, 2015

Jonathan Medford

Why local consumers make online purchases and how local retailers can adapt to the growing e-commerce culture.

Being involved in a small-town business community in Whiteville, NC, we hear a lot about the importance of shopping locally and avoiding sending our money out of the county and ...

Direct Mail is Too Expensive? Think Again.

Friday, April 10th, 2015

Jonathan Medford

A little known direct mail program from the U.S. Postal Service could be the perfect marketing solution for your business.

Let’s face it. There have not been a lot of positives for the U.S. Postal service to hang their hat on these days. They are often on the receiving end of jokes on ...

Creating a Winning SEO Strategy for Your Auto Parts E-Commerce Business

Thursday, April 24th, 2014

Jonathan Medford

How any auto parts e-commerce site can compete with the big boys, using long-tail search engine marketing techniques.

Auto parts e-commerce can be a complicated business. There are so many ways to optimize a part for search engine rankings, that it can be hard for an e-commerce manager t...

Do They Believe You? Creating Effective Workplace Communications

Sunday, February 9th, 2014

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Creating an effective employee communications program for a better workplace.

A recent survey indicated that about 20% of employees care about the company they work for. About 20% could care less. It’s the remaining 60% that are on the fence and it’s part of your job as a manager, ow...

Essential Metrics from Facebook Insights you Should Care About

Thursday, August 22nd, 2013

Jonathan Medford

A reference guide for the most important Facebook insight data.

This is our first blog post in our Facebook Marketing series where we will show you step-by-step how we plan Facebook campaigns for our clients. It’s important to know what you w...

Driving Ecommerce Sales with YouTube Videos

Thursday, August 15th, 2013

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During my stint as Ecommerce Director for an online auto parts store I lobbied my executive team to invest in a YouTube video campaign. My concept was pretty simple: drive sales by shooting how-to / DIY / installation videos of our Sensen Shocks & Struts so that our customers can learn how to...