Digital Marketing

How Inbound Marketing Can be a Hospital’s Savior

Friday, June 10th, 2016

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Look, it’s no secret that hospitals have been around for quite a while. Many of you might have been born in hospitals. Even though they have stood the test of time — for good reason — this modern era has presented a bit of a problem for these health institutions. In 2016, hospitals are stil...

The Importance of Visual Content

Tuesday, October 27th, 2015

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It’s no surprise that with all of the information that we now have access to, sometimes your voice gets lost among the rabble, even if you have something really great and inspiri...

Inspire Helps Local Hospital Go Viral

Sunday, July 19th, 2015

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How a small North Carolina hospital turned a popular song into viral marketing success.

On Sunday, June 28 — just eight days ago — we launched a music video for one of our healthcare clients. Usually, eight days is not enough time to calculate a significant enough outcome to warrant ...

Essential Metrics from Facebook Insights you Should Care About

Thursday, August 22nd, 2013

Jonathan Medford

A reference guide for the most important Facebook insight data.

This is our first blog post in our Facebook Marketing series where we will show you step-by-step how we plan Facebook campaigns for our clients. It’s important to know what you w...

Inspire Founding Partner Jonathan Medford Returns to the Company

Friday, August 16th, 2013

Jonathan Medford

Inspire co-founder Jonathan Medford is coming back to the company after a three year stint growing a start up e-commerce and wholesale distribution business in the automotive aftermarket industry.

Medford oversaw the development of DMA Goodpoint’s e-commerce efforts and was an integral...

Driving Ecommerce Sales with YouTube Videos

Thursday, August 15th, 2013

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During my stint as Ecommerce Director for an online auto parts store I lobbied my executive team to invest in a YouTube video campaign. My concept was pretty simple: drive sales by shooting how-to / DIY / installation videos of our Sensen Shocks & Struts so that our customers can learn how to...